The ocean covers three-quarters of the Earth’s surface and feeds about half of the world’s population, as well as being home for millions of animal species – hundreds of thousands of which have yet to be found! The ocean also functions as a life-support system for our “blue planet”, regulating the climate on a global scale and producing over half of the oxygen we breathe. Despite this, mankind has mistreated these life-giving oceans to the point where around 40% of marine ecosystems have been harmed.

For far too long, people believed the ocean was endless and unaffected by human activity.

Scientists have just recently realised the terrible impact and ongoing hazard of human activities and behaviour. Our ocean is threatened by overfishing, climate change, pollution, habitat destruction, invasive species, and other types of human exploitation. 

Marine conservation as a concept, then, is actually relatively new. It wasn’t until the 1960s that it became widely accepted that major fish populations were declining and ecosystems were rapidly deteriorating. Today, marine conservation is regarded as one of the world’s most pressing scientific issues. 

Ecosystems have irreversibly changed, ocean management is fragmented, and seas are managed separately from their terrestrial (land) counterparts. Given that water covers 71% of our world, the status of our waterways has become one of our most serious concerns.

A variety of issues have had a harmful impact on our oceans in recent years:

• climate change
• pollution
• overfishing
• acidification
• sedimentation

                                                                                                        ——Marta Fava

Coramoon's products are inspired by natural elements. We have a deep love for nature. Marine issues have received more and more attention in recent years, and more and more people have realized the importance of protecting marine ecology and native marine species, but this is far from enough!

According to research by Maxwell Radwin, less than 3% of the Earth’s oceans are protected. But conservationists say that figure needs to hit 30% to prevent major diversity loss and climate change. 

So we designed clothes with themes related to marine protection, including dresses, sweatshirts and T-shirts, to spread awareness of marine protection in this way. In addition, for every piece of clothing sold, we will donate USD$0.1 to the Marine Conservation Institute for beach cleaning and marine life protection.

Hope that we can contribute our small amount to the cause of marine protection.

Coramoon

2024.2.21